HOUSTON, Texas (KTRK) — Is certainly one of American historical past’s most well-known company downfalls getting a second likelihood at life?
On Dec. 2, 2001, precisely 23 years in the past, Enron declared chapter.
Inside hours, certainly one of America’s most enjoyable power corporations crumpled below its personal weight. Greater than 25,000 misplaced their jobs and pensions instantly.
Houston’s TV screens have been crammed with photos of staff leaving 1400 Smith, the corporate’s headquarters, with containers and bewildered appears.
However now, Enron is again once more.
On Monday, the brand new Enron launched its web site, paid for a full-page advert within the Houston Chronicle, revealed no less than two billboards, and produced a gauzy promotional video touting the corporate.
“Nobody is aware of what the hell that is,” quipped Dan Cogdell, famed Houston protection lawyer who nonetheless retains in contact with no less than three former Enron executives he as soon as represented.
When ABC13 confirmed him the newspaper commercial, Cogdell instantly messaged his former purchasers, asking in the event that they knew something about it.
In the meantime, the web rumor mill is crammed with hypothesis that it’s all to organize for a cryptocurrency product launch.
“I am unable to think about how rebranding or reutilizing the Enron identify goes to result in a Phoenix-like rise from the ashes for the corporate,” chuckled Cogdell. “I do not see it. It is received an excessive amount of detrimental Karma related to it.”
Nonetheless, there all the time appears to be a purchaser relating to Enron.
The famed crooked E brand as soon as graced the entrance of Enron’s headquarters and located a purchaser in 2002.
The truth is, Truman Pham remembers the day when his then-boss purchased the notorious brand to place in his pc restore store.
“I had the test in my hand, and when the truck supply got here in, the boss advised me, ‘You bought at hand this test to the man.’ So I had the test in my hand about $54,000,” Pham stated.
The signal now sits behind the secretary’s desk at a chiropractor’s workplace.
It is too heavy to maneuver, and the pc firm is now not working. However you may guide a again adjustment whereas staring on the signal.
The neon lights additionally stopped working a number of months in the past.
As soon as ABC13 advised him concerning the web site, even Cogdell was begrudgingly intrigued on Monday.
That was sufficient for him to purchase some merch for the brand new web site throughout our interview.
“I’ve already ordered the puffer vest and a few bumper stickers, so we will discover out. If it is a ploy, it labored on me,” he laughed.
Eyewitness Information emailed the brand new Enron for remark; a spokesperson replied that they’d have an announcement in seven days.
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