One Houston movie show can be a part of a first-of-its-kind promotion to hype the brand new movie Now You See Me: Now You Do not: In accordance with a launch, 15 theaters throughout the U.S. will host appearances by the forged — Jesse Eisenberg, Isla Fisher, and the remaining — in hologram pop-ups.
Moviegoers can take selfies with the holograms beginning on November 14, when Lionsgate releases the movie in theaters. In Houston, the selfie station can be on the Regal Edwards Houston Marq*E.
Working with know-how by Proto Hologram, Lionsgate will deliver the characters — performed by Jesse Eisenberg, Isla Fisher, Dave Franco, Justice Smith, and Ariana Greenblatt — into theaters. Within the promotion, the holograms take out their very own cell telephones to seize selfies with the theater patrons, who can obtain the pictures by way of QR code.
Lionsgate Worldwide Distribution president Kevin Grayson says in an announcement that the promotion is ideal for this specific movie.
“This superb know-how borders on magic, so there’s no higher solution to anticipate the discharge of Now You See Me: Now You Don’t,” Grayson says. “Get your selfies with the forged now, earlier than they disappear.” Intelligent! You possibly can see why he is Lionsgate’s president of Worldwide Distribution.
“This represents a brand new milestone for holographic experiences in cinemas, and the most important theatrical activation Proto has ever delivered,” stated David Nussbaum, Founder and Chairman of Proto Hologram. “We have been thrilled to work with Lionsgate to deliver the forged immediately into theater lobbies.”
Moviegoers can see the tech in motion on the following theaters:
- Phoenix — Harkness Tempe Market
- Los Angeles — AMC Grove 14
- Orange County — Regal Irvine Spectrum
- San Francisco — AMC Bay Road, Emeryville
- Denver — AMC Westminster Promenades 24
- Washington, DC — AMC Tysons Nook
- Orlando — AMC DINE-IN Disney Springs 24
- Atlanta — Regal Atlantic Station
- Chicago — AMC Chicago River East
- Boston — Showcase Legacy Place (Dedham)
- St. Louis — Marcus Ronnie’s Cinema 20
- Albuquerque — Cinemark Albuquerque Rio 24
- New York — AMC Empire 25
- Dallas — Cinemark Webb Chapel
- Houston — Regal Edwards Houston Marq*E
In Now You See Me: Now You Don’t, the 4 Horsemen (Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher) unite with a brand new technology of illusionists (Justice Smith, Dominic Sessa, Ariana Greenblatt) in a mission to reveal the corruption of Veronika Vanderberg (Rosamund Pike), a diamond heiress with ties to arms sellers, traffickers, and warlords.
Aided by the legendary Thaddeus (Morgan Freeman), the 2 generations of magicians overcome their variations to try to defeat their adversary. The discharge guarantees among the most thrilling illusions ever captured on movie.
