Colombian-based luxurious model Agua by Agua Bendita is increasing into North America and has hand-picked Houston for the debut of its Spring/Summer season 2025 Assortment. The one Latin American clothes model chosen to take part within the Gucci Vault program, Agua by Agua Bendita, which launched in 2021, is understood for its hand-embroidered materials and ethereal aesthetic.
Associates and vogue design college students Mariana Hinestroza and Catalina Alvarez started their ready-to-wear clothes line over 20 years in the past by making swimsuits from leftover material scraps in Medellin. The founders then partnered with native artisans and developed a extra luxurious idea with hand-embroidered materials and an “all the time on trip” resort line.
Agua by Agua Bendita has grown a big following over the previous few years and has garnered the eye of not solely Gucci, but in addition Vogue, Elle, Harper’s Bazaar, and Girls’s Put on Every day. The model partnered with South to North to host a year-long pop-up in Highland Park Village in Dallas final 12 months, and through that point, they found that Houston is the important thing gross sales driver within the Texas area.
“Texas has all the time been a powerful marketplace for us, with an extremely engaged buyer base that actually connects with our model DNA. We had a pop-up in Dallas final 12 months that was run by Alejandra Bravo and Luisa Babarczy of South to North, and it was a complete success,” Lina Segura, U.S. retail government for Agua by Agua Bendita, tells CultureMap. “However Houston, particularly, stands out due to its range, vibrant vitality, and deep appreciation for vogue, making it the right place to showcase our lovely items. Being in Dallas allowed us to work together with Houston, and we have seen the nice worth this market has.”
Agua by Agua Bendita, the beloved Colombian model identified for its hand-embroidered artistry and deep reverence for Latin American tradition, will debut is Spring/Summer season assortment in Houston. Picture courtesy of Agua by Agua Bendita/Fb
Situated in Autry Park, South to North will host the Spring/Summer season 2025 assortment for one week starting on Tuesday, April 15. South to North’s Houston and Austin places are devoted to showcasing a number of globally acknowledged luxurious manufacturers that finest exemplify Latin American designers’ artistry, heritage, and craftsmanship. Lots of the manufacturers discovered of their retailers are within the Texas marketplace for the primary time.
“Their area displays a considerate and curated imaginative and prescient that aligns superbly with our model, so partnering with them feels solely pure,” stated Segura. “Nobody in Texas is doing what they’re doing on the degree they’re, and actually, companions like them are onerous to search out at a nationwide degree.”
The most recent assortment from Agua by Agua Bendita is impressed by the fantastic thing about nature’s awakening in spring and options gentle colours, ethereal materials, and newly impressed silhouettes. “From intricately embroidered attire to luxurious swimwear, pareos, and units crafted in superb materials like pearl linen and silk faille, each bit blends timeless magnificence with a way of lightness, excellent for sunny escapes and on a regular basis moments,” stated Segura.
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South to North, 3711 Autry Park Dr. #200; (210) 593-8506
