One in all Houston’s most enduring cocktail bars is giving prospects a deal to begin the brand new 12 months. Completely happy hour is coming again to Anvil.
Starting Tuesday, January 7, Anvil will open at 2 pm as an alternative of 4 pm. Together with the brand new opening time comes the return of joyful hour for the primary time since 2020.
The deal could be very easy. The entire cocktails on its 100 classics checklist might be half-off from 2-5:30 pm Monday-Friday.
“The joyful hour at Anvil was such an enormous deal, and we have not had it since Covid. We needed to carry it again,” proprietor Bobby Heugel tells CultureMap.
As its identify implies, the 100 classics checklist consists of staples such because the pisco bitter, margarita, martini, and Previous Original. Contemplating all of them besides one, the labor-intensive Ramos Gin Fizz, are repeatedly priced between $13 and $15, which means prospects will solely pay $7.50 or much less for his or her drinks.
Opening at 2 pm permits the bar so as to add two new bartenders to its roster, giving everybody on the workforce slightly extra schedule flexibility. Bringing again joyful hour will preserve these bartenders busy. It’s additionally a gesture of goodwill to prospects.
“I feel joyful hours are good for bars to point out they need to give not simply take. There’s numerous soak up Montrose at the moment. We need to give slightly bit.”
Heugel has lengthy been an advocate for aggressively-priced joyful hours. Each Squable and Higher Luck Tomorrow, Anvil’s sister ideas in Thorough Fare Hospitality, provide related half-off joyful hour offers. It’s his considerably delicate approach of encouraging different bar homeowners to be conscious of their costs.
“Completely happy hour at Anvil reminds those that cocktails don’t need to be as costly as they’ve gotten within the metropolis,” he says. “I like pushing again. I like making an attempt to remain slightly grounded with it. It’s simply ridiculous what’s occurred with cocktail costs, and it’s dangerous for cocktail bars. It simply is.”
Anvil will have a good time its sixteenth anniversary in a few months. Though veteran bartender Brandon Choate simply took a brand new job at Nancy’s Hustle, most of the bar’s different workers have been with the corporate for seven years or extra. Heugel is happy with that standing and wanting to remind patrons that the bar is in high type.
“It’s a greater place than its ever been. It’s a greater place to work at than its ever been,” Heugel says. “I feel the cocktails are higher. We have now extra components than ever earlier than. Extra issues to work with.”
