PACIFIC PALISADES, LOS ANGELES (KABC) — Valentine’s Day is normally the busiest time of the 12 months for florists. However this 12 months, Palisades Flowers is dealing with an sudden problem after it was destroyed within the Palisades Fireplace.
“I had a sense that the fireplace would possibly make it all the way down to Sundown. I imply you might see the flames coming down the mountain proper off of Temescal. So we watched it burn down,” mentioned Rosalyn Phipps, a supervisor and lead designer at Palisades Flowers.
For over 20 years, the shop has been part of the group, offering flowers for occasions and holidays.
“It was simply this cute little retailer that was made out of wooden, sadly, proper between these two companies,” Phipps mentioned. “We had been there with the Palisades via all their birthdays, funerals, weddings. It was actually particular to be part of the group so shut like that.”
Now as Valentine’s Day approaches, Phipps and her group are struggling to seek out work. The vacation season, which takes months of preparation, has left them with out jobs.
“It could sort of fluctuate across the holidays. A strong group is three: me, my designer and our driver. The vacations are so huge that the planning begins months upfront, so I used to be already developing with plans for Mom’s Day and Valentine’s Day,” Phipps mentioned.
Regardless of the loss, Phipps is decided to maintain her ardour alive. This Valentine’s Day, she can be internet hosting a pop-up store in Santa Monica.
“It is going to be at Buzzing Chook on Montana Avenue in Santa Monica. I am a florist, so you are not going to cease me from promoting flowers on Valentine’s Day,” Phipps mentioned.
As Phipps and her group navigate these difficult occasions, they’re turning to the group for help. They’ve launched a GoFundMe marketing campaign in hopes of elevating sufficient funds to revive their once-vibrant flower store.
“You felt the satisfaction and love that folks had for that metropolis,” Phipps mentioned. “It is onerous proper now, however they’re going to be again. It is going to rebuild. Everyone seems to be coming again.”
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