ROME — The Prada Group introduced a deal Thursday to purchase Italy’s Versace from the U.S. luxurious group Capri Holdings below phrases that worth the style home at 1.25 billion euros ($1.4 billion).
Prada stated the addition of Versace’s “extremely recognizable aesthetic … constitutes a strongly complementary addition” to its portfolio, which incorporates the Prada and Miu Miu style manufacturers. It stated Milan-based Versace supplied “vital untapped development potential.”
A brand of Prada is seen at a retailer in Hong Kong Sunday, June 12, 2011.
AP Photograph/Vincent Yu, File
The ultimate worth of the deal will likely be adjusted at closing, anticipated within the second half of the yr. It will likely be funded by 1.5 billion euros in new debt and has been authorised by the Prada and Capri Holdings board of administrators.
“Versace will keep its inventive DNA and cultural authenticity, whereas benefitting from the complete power of the Group’s appreciable consolidated platform, together with industrial capabilities, retail execution and operational experience,” Prada stated in a press release.
Versace, based in 1978 by the late Gianni Versace, has been owned since 2018 by Capri Holdings, which incorporates Michael Kors and Jimmy Choo.
Capri Holdings paid $2 billion for Versace, however had been struggling within the current period of “quiet luxurious” to place the stalwart of Italian style with its horny silhouettes and loud patterns.
Final month, Capri Holdings named Dario Vitale as inventive director to switch Donatella Versace, who assumed the position after her brother’s 1997 homicide. Vitale got here from Miu Miu, the stunningly profitable youth-driven model within the Prada Group.
Versace was given the brand new position of chief model ambassador within the shakeup, which was broadly seen as setting the scene for the long-rumored Prada sale. Miuccia Prada acknowledged the group’s curiosity on the sidelines of Milan Style Week in February.
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