In a intelligent Tremendous Bowl advert that blends movie star allure and sudden storytelling, David Beckham is reunited along with his long-lost brother “Different David.”
WASHINGTON — Stella Artois’ new Tremendous Bowl business encompasses a brotherly reunion between Hollywood actor Matt Damon and soccer legend David Beckham.
The 60-second business marks Stella Artois’ return to the Tremendous Bowl promoting stage after a six-year absence.
Titled “David and Dave,” the business follows David Beckham as he discovers he has a long-lost twin brother named Dave, performed by Damon. The advert reveals Beckham’s thriller brother after a current teaser from Stella Artois alluded to the “Different David.”
Throughout the minute-long business, Beckham’s dad and mom reveal that the well-known soccer participant has a twin brother in America. Beckham then travels to the U.S. the place the pair bond over wings and Stella Artois.
The spot then exhibits as Beckham prepares to interrupt the information to Damon about their brotherly ties.
Damon, who has been a Stella Artois ambassador, expressed pleasure in regards to the marketing campaign.
“I’ve been partnering with Stella Artois for a decade now and get extra excited with annually,” Damon mentioned in an announcement. “I can’t wait to maintain telling the story of ‘David and Dave’ all 12 months and shedding mild on these moments in life price extra, the place significant connection means greater than something. The Beckham brothers are right here to remain, and Stella Artois can be there with us at each second.”
The business is a part of a Stella Artois’ year-long marketing campaign titled “For Moments Value Extra,” which guarantees a number of advert spots all through 2025 that proceed to discover the “Beckham brothers” storyline.
At one level within the Tremendous Bowl advert, Damon’s character asks Beckham simply how well-known he’s, “like Matt Damon well-known?”
“Possibly, Ben Affleck well-known,” Beckham replies.
“That is a disgrace,” Damon’s character responds, in a dig towards his longtime buddy.
Anheuser-Busch is one in every of a number of firms trying to win over greater than 120 million viewers on Tremendous Bowl Sunday with engaging advert spots.
One of many first advertisements to debut was a Budweiser spot that includes a Clydesdale foal that helps make a beer supply.
