Houstonians might purchase lots of Southwestern Eggrolls and Crispy Hen Crispers at Chili’s Grill & Bar for the value of a pair of Tecovas boots, however apparently there’s sufficient fan crossover for a brand new partnership between the Texan manufacturers. The bootmaker, based and primarily based in Austin, might be utilizing the identical materials because the well-known crimson cubicles on the restaurant, based and primarily based in Dallas, for enjoyable, limited-edition boots and a extra reasonably priced belt.
Taking a more in-depth take a look at Chili’s cubicles gives little greater than a easy visible subject of deep crimson, so this assortment kicks the affiliation up a notch with embroidered chili peppers on a filigree “vine.” The stitching is usually white with some inexperienced accents, and the motif actually does seem like Chili’s brand — however not a lot that anybody might choose it out in a line dance with out prior information of the gathering.
The ladies’s Sales space Boot, which appears to be like similar to the boys’s, however barely slimmer.Photograph courtesy of Chili’s x Tecovas
The Sales space Boot is available in males’s and girls’s kinds which are practically equivalent: for males, it is primarily based on The Garrett, and for girls it is The Annie. Each are $345, the identical worth as the bottom choices in each kinds. Each have a snip toe (general pointed, however squared off on the tip) and pull tabs with a extra distinct chili illustration in a brighter crimson and inexperienced.
The Sales space Belt finishes the search for $75, and combines the identical parts — the white and inexperienced stitching, the yet one more distinguished chili closest to the brass buckle with a matte nickel end.
The belt and boot combo is a daring crimson, however the chili peppers mix in at a distance.Photograph courtesy of Chili’s x Tecovas
The Chili’s x Tecovas assortment might be accessible at tecovas.com beginning July 29 at 10 am. Provide is restricted.
“There’s no place our friends would fairly get pleasure from a Triple Dipper or frozen margarita than a crimson Chili’s sales space,” mentioned Chili’s vice chairman of promoting Jesse Johnson in a press launch. “We thought it might be enjoyable to rejoice this acquainted piece of the Chili’s expertise by turning it into one thing really sudden for our followers. Our new buddies at Tecovas have been the right companions in bringing this wild concept to life with their handcrafted boots now reimagined with our sales space materials.”
The Sales space Belt has the identical motifs.Photograph courtesy of Chili’s x Tecovas
“Our collaboration with Chili’s is a celebration of our Texas roots and shared love for consolation, hospitality, and making individuals really feel welcome,” mentioned Tecovas vice chairman of name and product advertising and marketing Sam Fodrowski. “The limited-edition Chili’s x Tecovas assortment pays tribute to 2 American originals, pairing the design and craft of Tecovas with Chili’s iconic crimson sales space, the place so many good tales start. It’s sudden, enjoyable, and crafted with the identical care and a focus to element we carry to all the things we do.”
Consumers at Tecovas are probably aware of the in-store bar, which might be serving Chili’s margaritas at choose places across the nation on August 2. The discharge additionally teases “different surprises” in-store in the course of the occasion.
